Show simple item record

dc.rights.licenseAll rights reserveden_US
dc.contributor.advisorRamírez, Juan
dc.contributor.authorPeralta Santiago, Anibal D.
dc.date.accessioned2020-09-17T12:58:54Z
dc.date.available2020-09-17T12:58:54Z
dc.date.issued2014
dc.identifier.citationPeralta Santiago, A. D. (2014). Banking customer data analysis [Unpublished manuscript]. Graduate School, Polytechnic University of Puerto Rico.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12475/730
dc.descriptionDesign Project Article for the Graduate Programs at Polytechnic University of Puerto Ricoen_US
dc.description.abstractThis paper focuses on making a Data Mining analysis on customer data from a bank. We try to apply different methodologies and prove some concepts using data. Some of the goals of this analysis is to produce results that my company can use to invent new products that satisfy customers; also to use the findings to help make marketing campaigns for existing products. The beauty about this is that the data, with the help of the applications used, will be the one showing us combined results that are not traditional. We will not be using the same templates and formulas that are generally used in the banking industry; on the contrary, this is a more mathematical (and logical) approach. I hope that these techniques used can align with the organization to improve knowledge management, make advances in business by making the best use of information, enable Data Mining into the business processes (if not already in place), and support with the strategic, tactical, and operational aspects of decision making. Key Terms - Banking Customer, Clustering, Customer Data, Data Mining.en_US
dc.language.isoen_USen_US
dc.publisherPolytechnic University of Puerto Ricoen_US
dc.relation.ispartofComputer Science;
dc.relation.ispartofseriesFall-2014;
dc.relation.haspartSan Juanen_US
dc.subject.lcshData mining
dc.subject.lcshBusiness--Data processing
dc.subject.lcshCluster analysis
dc.subject.lcshPolytechnic University of Puerto Rico--Graduate students--Research
dc.titleBanking Customer Data Analysisen_US
dc.typeArticleen_US
dc.rights.holderPolytechnic University of Puerto Rico, Graduate Schoolen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record