Business Expansion Design for Challenge Fitness Studio Using DMADV Methodology
Figueroa Hiraldo, Kathiria
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Challenge Fitness Studio is a fitness center incorporated in 2019. The organization’s goal is to gain market penetration and increase members enrollment through partnership with private entities, citizen service centers, and healthcare professionals. DMADV will be the Six Sigma quality method used to implement the new strategies and initiatives. The project charter states the opportunity statement, scope, team, and goals of the project. Customer’s requirements were identified during interviews and translated into specific and measurable performance requirements to align the design to the customer’s needs. Possible design failures and outcomes of each failure were identify using a design failure mode and effect analysis (DFMEA) revealing facility and personnel availability as the two main constrains. A pilot run analyzes both constrains based on customer’s profit goal. The KPI dashboard will allow the customer to visualize business’ performance and expected growth by easily comparing and analyzing monthly data. Key Terms ⎯ DMADV, expansion, KPIs.