Training Process Standardization in the Configuration of a Mobile Marketing Tool using PDCA Methodology
Abstract
For the last few years, mobile
marketing has become a very powerful tool to
improve business revenues. This is an extension of
internet marketing, with more people spending time
on their mobile devices and less in their own
computers. There are a few different approaches to
mobile marketing but the most common is via text
message promoting people rich content that they
are willing to pay or get noticed. In this project
will be implemented a Standard Operating
Procedure using PDCA Methodology (Plan Do
Check Act) to ensure every employee in some
country that works in the company perform the
same task in the best way to do it in the less time
possible. That way, company will have a better
personnel performance and less time and money
spend in training for new employees. This project
will help to obtain better performance metrics and
also new quality standards.
Key Terms ⎯ Mobile Marketing, PDCA
Methodology, Standard Operating Procedure,
Work Standardization.