Browsing Manufacturing Engineering by Author "Novosel Rodriguez, Nivia M."
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Training Process Standardization in the Configuration of a Mobile Marketing Tool using PDCA Methodology
Novosel Rodriguez, Nivia M. (Polytechnic University of Puerto Rico, 2013)For the last few years, mobile marketing has become a very powerful tool to improve business revenues. This is an extension of internet marketing, with more people spending time on their mobile devices and less in their ...